Privacy Policy on the Processing of Personal Data

Pursuant to Regulation (EU) 2016/679 (“GDPR”) and the applicable Italian legislation on personal data protection, we inform you that the data provided through the John Taylor Italia website will be processed in accordance with the principles of lawfulness, fairness, transparency, and confidentiality protection.

Types of Data Collected

John Taylor Italia may collect:

• identification and contact data (first name, last name, email address, phone number);
• information relating to real estate inquiries and search preferences;
• technical browsing and website usage data (IP address, browser type, device, pages visited, interaction data collected through cookies and similar technologies);
• any data voluntarily provided through contact forms or information requests.

Purpose of Processing

Personal data may be used to:

• respond to requests for information or appointments;
• provide real estate consulting services;
• offer personalized properties or services;
• send commercial and marketing communications, where consent is required;
• analyze website traffic and usage for statistical purposes and service improvement;
• carry out online marketing and remarketing activities through advertising platforms, subject to consent;
• comply with legal, tax, and administrative obligations;
• improve the browsing experience and the services offered.

Legal Basis for Processing

Data processing is carried out on the basis of:

• the data subject’s consent (particularly for profiling cookies, marketing, and remarketing);
• the performance of pre-contractual or contractual measures;
• compliance with legal obligations;
• the legitimate interest of the data controller.

Analysis, Tracking, and Marketing Tools

The website uses the following third-party services:

• Google Analytics 4 (Google Ireland Ltd.), for statistical analysis of website traffic and user behavior;
• Google Ads (Google Ireland Ltd.), for online advertising activities, conversion tracking, and remarketing;
• Google Search Console (Google Ireland Ltd.), for monitoring website performance in search results (aggregated data);
• Cookiebot (Usercentrics A/S), for managing cookie consent and user preferences

The use of Google Analytics 4 and Google Ads may involve the transfer of personal data to third countries, including the United States. Such transfers are carried out in compliance with the safeguards provided by the GDPR (for example, adequacy decisions or standard contractual clauses).
Analytics and marketing cookies are activated only after the user has provided consent through the dedicated banner.

Data Retention

Data will be retained only for the time strictly necessary to achieve the purposes described above and, in any case, in compliance with the retention periods established by applicable law.

Disclosure of Data

Data may be disclosed to:

• companies within the John Taylor group;
• providers of technical, IT, or administrative services (including the providers of the analysis and marketing services mentioned above);
• professional consultants and business partners;
• public authorities where required by law.

Data will not be publicly disclosed.

Rights of the Data Subject

Users may exercise at any time the rights provided under Articles 15–22 of the GDPR, including:

• access to personal data;
• rectification;
• erasure;
• restriction of processing;
• objection;
• data portability;
• withdrawal of consent

Contact Information

To exercise your rights or request information regarding the processing of personal data, you may contact:

Sumptuosae Domus S.r.l. Via A. Saffi, 26 – 20123 Milano Email: milan@john-taylor.com

Tuscan Prestige S.r.l. Lungarno degli Acciaiuoli, 36-38R – 50123 Firenze Tel: +39 055 835 7191 Email: tuscany@john-taylor.com

Cookie

The website may use technical, statistical/analytical, and profiling cookies. Analytical and profiling cookies (including those from Google Analytics 4 and Google Ads) are installed only after the user has provided consent. Users may manage their preferences through the dedicated banner managed by Cookiebot or through their browser settings.